General Media Marketing:

• Digital Marketing Strategy: Ability to develop and implement comprehensive digital marketing strategies that align with business goals.
• Content Marketing: Understanding of content marketing principles, including content creation, distribution, and promotion.
• Social Media Marketing: Skills in leveraging social media platforms for brand promotion, audience engagement, and lead generation.
• Market Research: Ability to conduct market research to understand target audiences, industry trends, and competitive landscape.
• Creative Thinking: Creativity in developing innovative marketing campaigns and strategies to stand out in the digital space.
• Project Management: Strong project management skills to oversee marketing campaigns, manage timelines, and coordinate with cross-functional teams.
• Communication: Communication skills for interacting with clients, stakeholders, and team members, and for presenting marketing strategies and results.
• Budget Control: Experience in low budget marketing and finding low cost avenues.

SEO:

• Keyword Research: Experience in conducting keyword research to identify high-value keywords and phrases that drive organic traffic.
• On-Page SEO: On-page optimization techniques, including meta tags, header tags, URL structure, and internal linking.
• Content Optimization: Optimizing content for search engines, including keyword integration, readability, and relevance.
• Technical SEO: Understanding of technical SEO aspects, such as site speed, mobile-friendliness, XML sitemaps, and canonical tags.
• SEO Analytics: Proficiency in using SEO analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz to monitor performance and track metrics.
• Competitor Analysis: Ability to analyze competitors’ SEO strategies and performance to identify opportunities and threats.
• Local SEO: Knowledge of local SEO practices to optimize websites for local searches, including Google My Business optimization and local citations.
• SEO Audits: Skills in conducting comprehensive SEO audits to identify and address issues affecting website performance and search rankings.
• Algorithm Updates: Awareness of search engine algorithm updates and their impact on SEO strategies, with the ability to adapt and implement changes accordingly
• Daily: Always learning more.

Google – Bing Ads:

• Budget Management: Ability to manage and allocate advertising budgets effectively, ensuring optimal spend and return on investment all while avoiding Google “advisors” trying to get you to spend more and more.
• Campaign Management: Experience in setting up, managing, and optimizing Google Ads campaigns.
• Ad Copywriting: Skills in creating compelling and effective ad copy that drives clicks and conversions.
• Bid Management: Knowledge of bid strategies and management, including manual bidding, automated bidding, and bid adjustments.
• Targeting and Segmentation: Ability to use targeting options such as demographics, interests, behaviors, and geographic targeting to reach the right audience.
• Ad Extensions: Proficiency in using ad extensions to enhance ad visibility and provide additional information to potential customers.
• Conversion Tracking: Skills in setting up and analyzing conversion tracking to measure the effectiveness of campaigns and ROI.
• Google Analytics Integration: Knowledge of integrating Google Ads with Google Analytics to gain insights into campaign performance and user behavior.
• Reporting and Analysis: Proficiency in generating and analyzing performance reports to make data-driven decisions and improve campaign outcomes.